Maker spaces are powerful, but they have constraints. High-quality physical spaces are asset-heavy and tend to serve only a small, largely urban population. Creativity doesn't fit neatly into scheduled sessions. It needs time, repetition, and the freedom to return to an idea again and again. Children need creative tools that live with them.

That's when I started seeing toys differently. Toys are children's natural passion projects. They return to them willingly and explore them for hours on their own terms. What if toys weren't finished experiences, but tools for creating?

Planefold was founded on this belief. Our toys are open-ended creative systems, not single-use products. With Snapbits, our first product, children don't just solve our puzzles - they design their own. They test ideas, iterate, and create new challenges.

This is just the beginning. Every product we design will follow the same philosophy: moving children from consumption to creation, from following instructions to shaping their own ideas.

For me, Planefold is more than a business. It's a belief that every child deserves access to meaningful creative tools. That play is foundational and that creating something of your own brings more joy than consuming something complete.

We hope our toys help children see themselves as makers, and not just consumers.